Why ASCND Partnered with KXNGS Pro Formula

The Road to Respair podcast has always been about more than just cycling. It’s about the process, rebuilding, improving, and pushing forward when things get hard. But behind the scenes, creating content, maintaining the ASCND platform, and producing the podcast comes at a cost. Time, energy, and resources all add up and as ASCND continues to grow from a side hustle into something bigger, sustainability matters.

That’s where this partnership comes in.

The ASCND Road to Respair podcast is now Powered by KXNGS.

Not just as a sponsor but as a brand that aligns with the mindset of progression, performance, and consistency.

What Is KXNGS Pro Formula?

KXNGS Pro Formula is a performance-focused supplement designed specifically to support:

  • Endurance during long rides

  • Sustained energy output

  • Faster recovery between sessions

  • Overall physical performance

Unlike generic supplements, the focus here is on consistent output and recovery, the two things that matter most when you're training regularly or pushing your limits on the bike.

Why This Partnership Makes Sense

There are plenty of brands out there. Most don’t fit.

ASCND isn’t about shortcuts. It’s about doing the work, day after day, mentally and physically.

That’s why partnering with KXNGS made sense. The alignment is simple:

  • Performance-driven mindset

  • Built for consistency, not hype

  • Supports real athletes, not just aesthetics

This isn’t just a logo on a podcast. It’s about building something sustainable while staying true to the mission.

Real Benefits for Cyclists

If you’re riding consistently, you already know the biggest challenges:

1. Endurance Over Long Distances

Fatigue kills performance. The right supplementation helps maintain energy output deeper into rides.

2. Recovery Between Sessions

Training back-to-back days without proper recovery leads to burnout or plateau. Supporting recovery is just as important as the ride itself.

3. Consistent Energy Without Crashes

Spikes and crashes in energy can ruin a session. A well-formulated supplement helps maintain stable performance.

4. Supporting Progression

Better recovery + better energy = more consistent training = long-term gains.

That’s where KXNGS Pro Formula fits in.